Hublot watches are a class apart
February 23rd, 2010The story of the strap was no less fascinating. Crocco did not want to use leather as he felt it was too fragile. Instead, he spent three years trying to fashion a strap from rubber. Most watchmakers were astounded at Crocco’s choice of material, but Crocco was not deterred. He spent money and time on research to come up with a rubber strap that was supple, light and durable. Invisible steel inserts were used to give it extra toughness.
The watch was showcased at the Basel Fair in 1980 amidst whispers and doubts. But it went on to be a sensation. Soon Crocco was flooded by orders from royalty and celebrities. The watch, and the watchmaker, had arrived.
After that there was no looking back for Hublot watches. One watch after another was rolled out by the company during the nineties. Its most celebrated collections include the “Big Bang” line of watches which were made by the fusion of materials such as gold, ceramic rose gold, tantalum and rubber.
The Elegant line that the company launched in 1995 was distinguished by its softer and rounded design while its Sports line of watches was inspired by a monoproduct concept that is unique to Hublot.
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